Formative research in social marketing : innovative methods to gain consumer insights / Krzysztof Kubacki, Sharyn Rundle-Thiele, editors.
Contributor(s): Kubacki, Krzysztof [editor.] | Rundle-Thiele, Sharyn [editor.].
Material type:
BookPublisher: New York, NY : Springer Berlin Heidelberg, 2016.Description: viii, 290 p. : ill. ; 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9789811018275 :.Subject(s): Social marketing | Market Research/Competitive IntelligenceDDC classification: 658.8 Online resources: Contributor biographical information | Publisher description | Table of contents only
Contents:
Acknowledgements; Contents; 1 Expanding the Formative Research Toolkit; Abstract; The Importance of Formative Research in Social Marketing; Customer Orientation: A Philosophical Approach; Taking the Other Side; Structure of the Book; Conclusion; References; 2 Action Research; Abstract; Action Research and the Work of Kurt Lewin; Contemporary Approaches to Action Research; Ethical Issues in Action Research; Human Subjects as Participants; Digital Data Collection and Dissemination; The Action Researcher as a Responsible Member of Society; Permanence; Power and Control; Cross-Cultural Ethics.
| Item type | Current location | Call number | Copy number | Status | Date due |
|---|---|---|---|---|---|
Monograph
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Indian Institute of Management Udaipur C4/2 | 658.8 (Browse shelf) | 1 | Available |
Includes bibliographical references.
Acknowledgements; Contents; 1 Expanding the Formative Research Toolkit; Abstract; The Importance of Formative Research in Social Marketing; Customer Orientation: A Philosophical Approach; Taking the Other Side; Structure of the Book; Conclusion; References; 2 Action Research; Abstract; Action Research and the Work of Kurt Lewin; Contemporary Approaches to Action Research; Ethical Issues in Action Research; Human Subjects as Participants; Digital Data Collection and Dissemination; The Action Researcher as a Responsible Member of Society; Permanence; Power and Control; Cross-Cultural Ethics.
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